About Us

Our Mission Is To Ensure High-Quality Financial Technical Assistance For Every Food, Beverage and Value-Added Farm Business

Edible-Alpha® is a project of the Food Finance Institute (FFI) and the University of Wisconsin System’s Institute of Business and Entrepreneurship. Founded by Tera Johnson, FFI leverages and supports a collaborative network of professionals focused on the food, beverage and value-added agriculture sector. Through supporting this collaborative network with training, resources, tools and mentorship, FFI fulfills its mission of making sophisticated financial technical assistance available to every growing food, beverage and value-added agriculture enterprise.

Why Edible-Alpha®?

There are, unfortunately, many bad business ideas being circulated on the internet. That’s why we only collaborate with people working in the trenches to build and fund profitable food businesses, including consultants, lenders, investors and entrepreneurs to develop and curate content for Edible-Alpha®.

Edible-Alpha® is a digital resource hub providing our collaborative network with actionable insights, training, resources, and tools that empowers them to provide meaningful financial technical assistance so they can build and fund the next generation of profitable food, beverage, and value-added farm businesses.

Curated Free and Premium Content

Edible-Alpha® includes free educational content about the best financial practices of food, beverage, and value-added farm businesses. Edible-Alpha® also includes premium (paid) content, digital training, and access to a community of practitioners who can help the next generation of food and beverage businesses get profitable and raise money.