Horizontally Integrated Business Model | Business Model

Tags Horizontally Integrated Business Model

A horizontally integrated local food company is a company that reaches financial sustainability in a local market by developing a series of interrelated food businesses that share common a common brand, administrative services and marketing. Examples of horizontally integrated local food companies include:

• A deli, bakery, caterer and a catalog company.
• A caterer, two restaurants and a wholesale food company.
• A series of restaurants, each set up as an individual entity with a common investor entity that provides shared administration and marketing services to the portfolio restaurants.

Underground Food Collective’s Horizontally Integrated Business Model

5 minutes of Free video by Edible-Alpha®

Jonny Hunter of the Underground Food Collective talks about his company's horizontally integrated business model and the efficiencies of sharing a common a common brand, administrative services and marketing across multiple related business entities through shared ownership, experienced management and shared consumer insights.

Video about Business Models for businesses that are Growing and Scaling

poSaNa Example Investor Pitch Presentation

Free investor pitch example by Edible-Alpha®

poSaNa organics is a manufacturer of best-in-class gluten-free cooking and baking mixes wholesaling to grocers and retailing directly online. This pitch deck is an example of an optimized pitch deck template to successfully raise money and communicate the company's business model.

Tool or Template about Raising Capital for businesses that are Growing and Scaling

Pricing Through Distribution Worksheet

Free tool by Edible-Alpha®

Food and Beverage producers should always work backwards from the selling price to determine the wholesale price. Sometimes both retailer and distributor margins can be lower in certain competitive product categories and in large scale conventional distributors and retailer. However, it is difficult to sustain at a Gross Margin Contribution of less than 35%.

Tool or Template about Sales and Marketing for businesses that are Growing and Scaling

Jonny Hunter Of Underground Food Collective On Thinking Bigger in the Food System

1 hour & 30 minutes of Free audio by Edible-Alpha®

Jonny Hunter of the Underground Food Collective talks about his wish that values around local and sustainable food could be used to create systems that have scalable efficiencies that are affordable to consumers. He advocates for working together to build and sustain the infrastructure that would support processing and other means to scale up the local food system.

Podcast about Business Models for businesses that are Growing and Scaling

Franchising Food Businesses With Jason Schleip

1 hour Free podcast by Edible-Alpha®

Franchisers make money through initial franchise fee for setup costs, controlling product sales (by buying product, then selling to the stores after marking it up), and royalties, which come off of top line sales of the franchised business in return for the support and process development of the franchiser. This is often the biggest source of income for franchisers.

Podcast about Sales and Marketing for businesses that are Startups | Growing and Scaling

Embracing the Entrepreneurial Spirit – Creating a Diversified Agritourism Business

1 hour Free podcast by Edible-Alpha®

In Edible-Alpha® podcast #56, Tera speaks with Mary Ann Bellazzini from Campo Di Bella winery, farm and farm-to-table restaurant. Campo Di Bella is a...

Podcast about Business Models for businesses that are Growing and Scaling | Startups

Forage Kombucha Expands from Restaurant to Retail Brand

1 hour 1 minute Free course content by Edible-Alpha®

Henry Aschauer, co-founder of Forage Kombucha and Forage Kitchen in Madison, Wisconsin, sits down with Tera to discuss his multifaceted business and how the restaurants and beverage brand behoove each other as both continue scaling.

Podcast about Business Models for businesses that are Growing and Scaling