About this Series
The Financing Your Value-Added Farm Deep Dive Series was developed and delivered by Tera Johnson, founder of the Food Finance Institute, teraswhey® and the Edible-Alpha® podcast. Tera has personal experience in being an entrepreneur, raising money, launching a national brand, and selling a company. She has taken this personal experience and her experience working with hundreds of clients and crafted this course to help farm enterprises thrive and succeed.
In addition to this lesson, there will be two others lessons added to complement it: Funding Your Growth and Getting Your Financial House in Order.
In this lesson, Optimizing Your Business Model for Raising Money, Tera walks you through three groups of topics:
- Business Models and Differentiation
- Scale, Target Marketing, and Branding
- Sales, Farm Operations, and Supply Chain