About the Course
Edible-Alpha® Program Manager, Sarah Larson, uses her 15+ years of experience working to sell food to provide this overview on starting or growing your online sales. Sarah has held Sales Management and Operations roles with two national CPG brands, which has included some time managing Amazon and Direct to Consumer sites. Additionally, she has supported many other entrepreneurs through sales support and business assistance.
We are offering this course for free as there is an immediate need for all businesses to branch out to online sales amid this pandemic.
Course Agenda and Overview
- Three Key Paths to Get Online Sales
1. Your own direct-to-consumer site
3. Other online sites
- Forming Your Online Strategy
- Logistics and Operations Considerations
- Search Engine Optimization (SEO) and Keywords
- Advertising and Promotion
- Data Collection and Metrics