Deep Dive: Getting Your Food Products Online

Current Status
Not Enrolled
Get Started

Please purchase the course or an Unlimited Learner Pass to gain course access and begin the course. If you already purchased the course or have an Unlimited Learner pass log in here to access.

About the Course

In this overview on starting or growing your online sales, leverage the 15+ years of experience the Food Finance Institute’s own Sarah Larson, has working in food sales. Sarah has held Sales Management and Operations roles with two national CPG brands, which has included some time managing Amazon and Direct to Consumer sites. Additionally, she has supported many other entrepreneurs through sales support and business assistance.

Course Agenda and Overview

  • Three Key Paths to Get Online Sales
    1. Your own direct-to-consumer site
    2. Amazon
    3. Other online sites
  • Forming Your Online Strategy
  • Logistics and Operations Considerations
  • Search Engine Optimization (SEO) and Keywords
  • Advertising and Promotion
  • Data Collection and Metrics