MVP Series Workshop: Brand & Marketing Management (April 2024)

This workshop helps you to define – align – activate your brand to stand out in the marketplace and maximize your business product line and net margin.

Topics Covered

Food, beverage, and value-added farm founders, entrepreneurs, or marketing leaders of all stages who want to define (or refine) your brand strategy, as well as food industry consultants, will find value in this workshop to:

• • Define the key pieces of brand strategy within the 3C’s: Competitor snapshot, Consumer profile, and Company vision, while considering your brands unfair advantages, pillars and personality.
  • Align the front end and back end of your business around your brand strategy, including how your strategy can help keep your team engaged.
  • Activate your brand strategy in all areas of your business, including how to create an Integrated Marketing Plan (vs jumping straight to tactics) and ensure your team is aware that your brand is more than a logo and there is a consistent look and feel to communicate and maintain across your business.

Agenda Timing

• 9:00 – 9:30 AM – Check-in and Networking
• 9:30 – 9:45 AM – Introductions & MVP Workshop Overview
• 9:45 – 11:00 AM – Module / Session Content Presentations
• 11:00 – 12:00 PM – Examples review, Q&A and wrap-up

About the Presenter

Katie Mleziva is a Brand Strategist and host of the Real Food Brands Marketing Podcast. She has over 20 years of experience in Brand & Marketing Strategy across a range of brands from Fortune 500 companies to startups and family farms. Katie is driven to help emerging food businesses go from making a great product to building a strong brand that stands out in order to shake up shopping carts and help more people get access to real food. She does this by sharing proven brand management principles to guide food business owners to define, align, and activate their “North Star” so they can position their brands to stand out. Beyond brand strategy consulting and coaching, Katie is also a mentor for the Food Finance Institute fellows program. In her spare time, Katie leads a nonprofit organization to make it easier for families to volunteer together, with a special focus on hunger and food equity. 

Can’t make it to the workshop?

Check out our Deep Dive on-demand course here.

About This Series

The MVP Series workshops focus on accounting, sales, marketing, and operations to help you scale and grow your business. These are provided through our Fellows Program, which is supported by the Wisconsin Economic Development Corporation (WEDC).