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MVP Series Workshop: Brand & Marketing Management

March 16 @ 9:00 am - 12:00 pm CDT

Virtual Event Virtual Event

This workshop helps you to define – align – activate your brand to stand out in the marketplace and maximize your business product line and net margin.

Topics Covered

Food, beverage, and value-added farm founders, entrepreneurs, or marketing leaders of all stages who want to define (or refine) your brand strategy, as well as food industry consultants, will find value in this workshop to:

    • Define the key pieces of brand strategy within the 3C’s: Competitor snapshot, Consumer profile, and Company vision, while considering your brands unfair advantages, pillars and personality.
    • Align the front end and back end of your business around your brand strategy, including how your strategy can help keep your team engaged.
    • Activate your brand strategy in all areas of your business, including how to create an Integrated Marketing Plan (vs jumping straight to tactics) and ensure your team is aware that your brand is more than a logo and there is a consistent look and feel to communicate and maintain across your business.

Agenda Timing

  • 9:00 – 9:30 AM – Check-in and Networking
  • 9:30 – 9:45 AM – Introductions & MVP Workshop Overview
  • 9:45 – 11:00 AM – Module / Session Content Presentations
  • 11:00 – 12:00 PM – Examples review, Q&A and wrap-up

About the Presenter

Katie Mleziva is a Brand Strategist and host of the Real Food Brands Marketing Podcast. She has nearly 20 years of experience in Brand Management and Marketing across a range of popular brands from Fortune 500 consumer packaged goods to local startups. Katie is driven to help natural food company leaders create clearly defined brands so they can shake up shopping carts and get good food into the hands of more people.

Can’t make it to the workshop?

Check out our Deep Dive on-demand course here.

About This Series

The MVP Series workshops focus on accounting, sales, marketing, and operations to help you scale and grow your business. These are provided through our Fellows Program, which is supported by the Wisconsin Economic Development Corporation (WEDC).


March 16
9:00 am - 12:00 pm CDT
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Laura Gilliam


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