- This event has passed.
MVP Series Workshop: Sales & Distribution Management
January 12 @ 9:00 am - 12:00 pm CST
This workshop takes a deep dive into how to develop your sales & distribution plans and more effectively navigate sales & food and beverage distribution channels: broker, distributor, and retailer. This includes developing your go-to-market plan, sales management team and sales management tools to maximize customer profitability and relationship.
Topics Covered
- Developing your sales management plan to deliver profitable growth
- Developing Sales Plan/ Go to Market Strategy
- Account Management/Sales Team
- Customers and Retailers
- Sales Tools and Resources
Agenda Timing
- 9:00 – 9:30 AM – Check-in and Networking
- 9:30 – 9:45 AM – Introductions & MVP Workshop Overview
- 9:45 – 11:00 AM – Module / Session Content Presentations
- 11:00 – 12:00 PM – Examples review, Q&A and wrap-up
About the Presenter
Trever Knoflick, Strategic Advisor, Product to Retail (p2r)
Trever is an an architect of CPG brand development. Throughout a 25-year career, he has helped companies position their brands for success. Heading into the unknown can be an intimidating journey for entrepreneurs and emerging brands. He understands the key challenges with developing and executing sales & marketing strategies.
About This Series
The MVP Series workshops focus on accounting, sales, marketing, and operations to help you scale and grow your business. These are provided through our Fellows Program, which is supported by the Wisconsin Economic Development Corporation (WEDC).