Loading Events

« All Events

Virtual Event Virtual Event
  • This event has passed.

MVP Series Workshop: Sales & Distribution Management (February 2024)

February 13 @ 9:00 am - 12:00 pm CST

Virtual Event Virtual Event

This workshop takes a deep dive into how to develop your sales & distribution plans and more effectively navigate sales & food and beverage distribution channels: broker, distributor, and retailer. This includes developing your go-to-market plan, sales management team and sales management tools to maximize customer profitability and relationship.

Topics Covered

  • Developing your sales management plan to deliver profitable growth
  • Developing Sales Plan/ Go to Market Strategy
  • Account Management/Sales Team
  • Customers and Retailers
  • Sales Tools and Resources

Agenda Timing

  • 9:00 – 9:30 AM – Check-in and Networking
  • 9:30 – 9:45 AM – Introductions & MVP Workshop Overview
  • 9:45 – 11:00 AM – Module / Session Content Presentations
  • 11:00 – 12:00 PM – Examples review, Q&A and wrap-up

About the Presenter

Trever Knoflick, Strategic Advisor, Product to Retail (p2r)

Trever is an an architect of CPG brand development. Throughout a 25-year career, he has helped companies position their brands for success. Heading into the unknown can be an intimidating journey for entrepreneurs and emerging brands. He understands the key challenges with developing and executing sales & marketing strategies.

About This Series

The MVP Series workshops focus on accounting, sales, marketing, and operations to help you scale and grow your business. These are provided through our Fellows Program, which is supported by the Wisconsin Economic Development Corporation (WEDC).


February 13
9:00 am - 12:00 pm CST
Event Categories:
Event Tags:


Janel Hutchison


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are no longer available