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Level 1 Consultant Training (August 2023)

September 1 @ 12:00 pm - 4:00 pm EDT

|Recurring Event (See all)

One event on September 1, 2023 at 12:00 pm

Virtual Event Virtual Event

Join Food Finance Institute Expert in Residence and Edible-Alpha® founder, Tera Johnson, for our Level 1 Consultant Training. Learn more about Consultant Training here.

Level 1 is a prerequisite for our Level 2 Consultant Training.

Day 1 – August 31, 10am-2pm Central

Day 2 – September 1, 10am-2pm Central

Level 1 Focuses

  • Food Industry Market Trends, with current COVID-19 updates and implications
  • Conducting Market Research
  • Food Business Models Basics – Benchmarks and Metrics
  • Putting it all Together – Case Studies and Business Model Optimization

Level 1 Goals and Objectives

After our training you should have the tools, templates, and resources to enable you to better:

  • understand current market trends and consumer preferences that drive and shape food, beverage, and value-added farm businesses
  • analyze and rework your clients’ business model to ensure long-term profitability – we call this process Business Model Optimization.
  • know where to access industry information to best inform client advising

About the Instructor

Tera Johnson, Food Finance Institute

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, Tera has personal experience in being an entrepreneur, raising money, launching a national brand and selling a company. Recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.


September 1
12:00 pm - 4:00 pm
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Zacary Smucker-Bryan


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