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Level 2 Consultant Training (September 2023)

September 22 @ 10:00 am - 2:00 pm EDT

|Recurring Event (See all)

One event on September 22, 2023 at 10:00 am

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Join Food Finance Institute Expert in Residence and Edible-Alpha® founder, Tera Johnson, for our Level 2 Consultant Training. Learn more about Consultant Training here.

Level 2 builds on our Level 1 Consultant Training* by helping participants navigate the process of raising appropriate debt, strategic investments, and equity investments. 

*Level 1 is a prerequisite for our Level 2 Consultant Training.

Day 1 – September 21, 10am-2pm Central

Day 2 – September 22, 10am-2pm Central

Level 2 Focuses

  • Financial statements and food business financial metrics
  • The proforma: review a process of putting client financial packages together to aid in raising money
  • Using case studies to provide examples of what funding requests could look like across various business models
  • Putting it all together: Analyzing a proforma and Sources and Uses of capital

Level 2 Goals and Objectives

After our training you should have the tools, templates, and resources to enable you to better:

  • understand financial statements and food business financial metrics
  • work with your client and their data to create a financial package for their business
  • know what potential funding paths are available to various food business models
  • optimize your clients capital structure for profitability

About the Instructor

Tera Johnson, Food Finance Institute

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, Tera has personal experience in being an entrepreneur, raising money, launching a national brand and selling a company. Recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.


September 22
10:00 am - 2:00 pm
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Janel Hutchison


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