Help us build the next generation of profitable food and farm businesses.

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Who We Are

Edible-Alpha® is a digital resource hub providing our collaborative network with actionable insights, training, resources and tools that empowers them to build and fund the next generation of profitable food, beverage and value-added farm businesses. Edible-Alpha® is a project of the Food Finance Institute (FFI) and the University of Wisconsin System’s Institute for Business & Entrepreneurship.

Leadership: Tera Johnson, Founder and Director

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder and Director of the Food Finance Institute and recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

Tera Johnson Headshot

Sponsor Edible-Alpha® Live! to help get money moving into the food and agriculture sector and get great exposure for your brand.

On April 1st, 2020 in Madison, Wisconsin, Tera Johnson, the Director of FFI and host of the Edible-Alpha® podcast, will take the podcast to the next level with Edible-Alpha® Live! This event will bring people together for a live recording of podcast interviews and a pitch slam focused on what’s already in place and working for impact investors and companies in food and agriculture, including:

  • CPG growth company investing in supply chain businesses
  • Ag tech early stage and growth investing
  • Farmland investing
  • Small local enterprises investing

The event will be live streamed to viewing parties at collaborating sites in rural and urban areas of the U.S. After the event, all pitch participants will have access to the full range of FFI’s face-to-face and digital learning opportunities, as well as one-on-one technical assistance designed to get them capital ready.

Other Ways To Partner

Sponsor Our Boot Camps and Trainings

Wallace Center Consultant Training

Sponsor a Boot Camp to help us reach 5-10 businesses or a Consultant Training to reach 10-20 consultants. These events help increase the sales, profitability and impact of the food and farm sector.

Sponsor Our Live, Online Course Series

Sponsor one of our live, online course series to help make our trainings accessible nationally while accelerating participating food and farm businesses forward at a rapid pace.

Provide Scholarships For Entrepreneurs

Support the next generation of farm and food entrepreneurs by providing scholarships for them to access to the training and resources they need build financially viable businesses.

Become An Edible-Alpha® Member

Become a member of Edible-Alpha to get a 50% discount to everything in the Edible-Alpha constantly growing searchable resource library and a 25% discount on our live, online courses.

Interested in Partnering With Us?

Contact Penny Molina at or 608-720-2085 to start building the next generation of profitable food and farm businesses. Note: All sponsorships must comply with the University of Wisconsin’s sponsorship guidelines.