In this course, you will learn how to develop your sales & distribution plans and more effectively navigate sales & food and beverage distribution channels: broker, distributor, and retailer.
Key topics you will gain insights and best practices on:
- Why eCommerce
- Why selling on Amazon should be an important growth strategy
- How some local companies are doing it
- How/Where to start?
- Key drivers for success
- Free resources
About Your Instructor
Sarah Larson is the Acting Director of the Food Finance Institute. Her areas of expertise include food systems, start-ups, and food businesses’ sales and operations.
Sarah has over 15 years of experience working with food in both the private and public sectors. She was the first employee at Wisconsin Specialty Protein (WSP) where she helped launch the national tera’swhey® brand.
In her many roles at WSP, she managed key tasks of business operations from finance to sales. She has also worked for Death’s Door Spirits and was a National Sales Manager at Tribe 9 Foods. Additionally, Sarah managed the Wisconsin statewide AmeriCorps Farm to School Program at the Wisconsin Department of Agriculture, Trade, and Consumer Protection and served as the Farm to Business Program Director at the nonprofit REAP Food Group.