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Market Trends in Food and Beverage - 2016video

Market Trends in Food and Beverage – 2016

50 minutes of Paid video by Edible-Alpha®

There are many trends affecting consumers' interaction with and purchasing behavior with food, including the interest in local, organic, free-from and other claims.The consumer is overwhelmed with choice and retailers are trying to satisfy these trends to give them more choices given all of these niche diets and preferences.
This content is only available to subscribers.

Video about Operations for businesses that are Pre-Venture | Startups | Growing and Scaling

Women Giving Presentation

Investor Pitch Deck Template

12 Paid powerpoint slides by Edible-Alpha®

This deck provides the standard outline of topics that any food, beverage or value-added farm business would need to pitch investors on their business model. The main goal of the presentation is to communicate the vision, strategy, and business model enough to capture the investor attention and interest.
This content is only available to subscribers.

Tool or Template about Raising Capital for businesses that are Growing and Scaling

Wisconsin Food Processing Guide

Wisconsin Food Processing Guide

120 pages of Free report content by University of Wisconsin-Madison

This guide covers a wide array of topics, such as regulations and licensing, selecting a food processing facility, developing products, buying equipment, labeling and packaging, marketing, insurance and liability issues, and concludes with potential exit strategies when the time comes to close or sell the business.

Books or Guide about Operations for businesses that are Pre-Venture | Startups

Creme de la Coulee

Growing An Artisan Cheese Company By Selling Direct to Consumers

30 minutes of Free audio by Edible-Alpha®

Bill Anderson of Creme de la Coulee is a Wisconsin local artisan cheese maker who uses a CSA model through a cheese of the month club to connect directly with consumers. He talks about what it takes to grow a local artisan cheese company and what you have to consider when thinking about scaling that up.

Podcast about Business Models for businesses that are Growing and Scaling

Yumbutter

Building Yumbutter Into a National Nut and Seed Butter Brand

1 hour of Free audio by Edible-Alpha®

Matt D'Amour of Yumbutter talks about the challenges in growing a national food brand and it is important to raise the right amount of money (usually more than you think) to support the roll-out of your national brand in grocery stores. It is important for your brand to have multiple pillars to remain defensibly unique.

Podcast about Raising Capital for businesses that are Growing and Scaling

Looking Over Legal Documents

Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

45 minutes of Free audio by Edible-Alpha®

Distribution rights matter a great deal for breweries and distilleries. Talking with a lawyer who has training and experience in the matter is the best way to protect the financial future of your beer brand. Whether or not you are a brewery vs. a brewpub matters a great deal to regulators.

Podcast about Operations for businesses that are Growing and Scaling

UW Law and Entrepreneurship Clinic

What’s In a Name? Trademark Protection for Your Food or Beverage Brand

40 minutes of Free audio by Edible-Alpha®

Since selling food or beverages like beer are about selling your brand, protecting that brand and its growth in value through the trademark process is very important. Trademarks should be distinct and evocative as opposed to generic and descriptive, mimizing the likelihood of confusion with other trademarked intellectual property.

Podcast about Operations for businesses that are Growing and Scaling

Legal Documents

Formation Documents, Raising Equity, and Protecting Recipes

30 minutes of Free audio by Edible-Alpha®

The type of entity you form and the type of legal protections you undertake matters in terms of your strategic path to grow and what kinds of money you are able to raise to support that growth. When raising equity, find legal counsel that understands what you need to do to comply with securities law and its required disclosures to investors or potential investors.

Podcast about Raising Capital for businesses that are Growing and Scaling

Gorilly Goods

Getting All The Way to a Strategic Investment In Your Food Company

50 minutes of Free audio by Edible-Alpha®

Stephen and Chris McDiarmid of Gorilly Goods, a certified organic raw healthy snack maker in Jackson, Wisconsin talk about how their dehydration process and unique flavor profiles make them defensibly unique from other snack brands and how focusing on pitching their business model led to strategic investment in their company.

Podcast about Business Models for businesses that are Growing and Scaling

WWBIC

Working With Alternative Lenders like WWBIC To Grow Your Food Business

50 minutes of Free audio by Edible-Alpha®

This podcast outlines what it is like to work with alternative lenders and CDFIs like WWBIC. WWBIC offers a combination of relevant business classes, business loans up to $250,000, assistance with personal financial management, and connections to people who can make things happen for business owners and entrepreneurs across the state of Wisconsin.

Podcast about Raising Capital for businesses that are Pre-Venture | Startups