Download the Pricing Through Distribution Worksheet.
Food and Beverage producers should always work backwards from the selling price to determine the wholesale price. Sometimes both retailer and distributor margins can be lower in certain competitive product categories and in large scale conventional distributors and retailers. Food companies are difficult to sustain at a Gross Margin Contribution of less than 35%. They often need to reach sufficient scale to accomplish this so expect lower percentages in young companies.
Download the Pricing Through Distribution Worksheet.
