Sales and Marketing

Sales and Marketing

Market Research, Branding, Distribution, and Sales are all essential building profitable food companies. Our resources help food, beverage and value-added agriculture businesses learn these essentials so they can focus on getting profitable and raising money.

Farmer Brothers Distill Grains into Profits

1 hour 5 minutes Free read by Edible-Alpha®

Andy interviews Will Glazik of Cow Creek Organic Farm and Silver Tree Beer & Spirits to learn how he and his brothers are building upon their family farming legacy with a consumer brand and their own grain distillery

Podcast about Business Models for businesses that are Growing and Scaling

From Founder to Team Builder—Are You Ready?

10 minute read of Free article by Edible-Alpha®

Founders can take their food businesses only so far before they max out their capacity. Unlocking the next phase of growth may require more hands on deck.

Doctor Turns Dates into Healthier Sweetener

1 hour and 3 minutes of Free read by Edible-Alpha®

Physician-turned-entrepreneur Sylvie Charles, M.D., shares why she founded Just Date, how she has built a thriving business, and what will fuel its next phase of growth.

Podcast about Business Models for businesses that are Growing and Scaling

Should Your Food or Farm Business Go International?

10 minute read of Free article by Edible-Alpha®

You don’t have to be a big company to successfully sell products overseas. International opportunities abound for small food and ag businesses too. Could yours be a good candidate? Get smart strategies for growing your enterprise globally.

Article about Business Models for businesses that are Growing and Scaling

SBDC Consultant Helps Food Businesses Go Global

55 minutes Free read by Edible-Alpha®

Chris Wojtowicz from the Wisconsin Small Business Development Center unpacks the global expansion process for small food and farm businesses looking for new market opportunities.

Podcast about Business Models for businesses that are Growing and Scaling

Hill Valley Dairy Broadens Family Legacy

1 hour 3 minutes Free read by Edible-Alpha®

Ron Henningfeld, owner and cheesemaker at Hill Valley Dairy, drops by to discuss putting his own spin on a family farm business and expanding into new opportunities.

Podcast about Business Models for businesses that are Growing and Scaling

We Need to Talk About Food Safety

10 minute read of Free article by Edible-Alpha®

Food contamination can happen at any stage from farm to fork, which means no food business can afford to slack on security measures. Learn how regulations and tech advances are ensuring a safer food supply.

Article about Business Models for businesses that are Growing and Scaling

Grassway Organics Cultivates Community

1 hour 12 minutes Free read by Edible-Alpha®

Andy invites in Grassway Organics’ Chaz Self for an inspiring conversation about farming business models, growing a diversified ag operation, and regenerating local communities.

Podcast about Business Models for businesses that are Growing and Scaling

Clean Beam Advances Food Safety for the 21st Century

1 hour 28 minutes Free read by Edible-Alpha®

Brad sits down with Mark Cottone and Jim Rush of Clean Beam, maker of a dry, chemical-free footwear sanitizer powered by pulsing UV light. This innovation protects processing facilities from contaminants while proving predictive analytics that can enhance operations.

Podcast about Business Models for businesses that are Growing and Scaling

Together Farms Diversifies into Agritourism

1 hour 15 minutes Free read by Edible-Alpha®

Andy talks with Together Farms’ Stephanie Schneider about building a successful diversified farm business from scratch, making mistakes and learning along the way, and honing operations to boost efficiencies.

Podcast about Business Models for businesses that are Growing and Scaling

Field to Freezer Streamlines Meat Processing

55 minutes Free read by Edible-Alpha®

Brad chats with Field to Freezer founder Matt McCoy about what it takes to build a tech company and product in the food space.

Podcast about Business Models for businesses that are Growing and Scaling

Your Best R&D Is Totally Free

10 minute read of Free article by Edible-Alpha®

Most food and ag entrepreneurs start really small, selling their products mainly, or even exclusively, at farmers markets, community festivals, and other local events....

Taste Profit Helps Businesses Strategize Digital Marketing

58 minutes Free listen by Edible-Alpha®

Taste Profit’s Noah Munro chats with Sarah about the importance of developing a digital marketing strategy and how food and farm business can leverage their efforts into success and growth.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

B&E’s Trees Diversifies with Value-Added Brand Embark Maple

1 hour 01 minutes Free read by Edible-Alpha®

Bree Breckel and Eric Weninger of of B&E’s Trees and Embark Maple share their story of becoming maple farmers, value-adding, pivoting strategies and launching a new consumer brand during a pandemic.

Podcast about Business Models for businesses that are Growing and Scaling

Barn2Door Makes Direct-Selling Seamless for Farmers

53 minutes 14 seconds Free course content by Edible-Alpha®

Barn2Door COO James Maiocco talks with Tera about the tools and resources farmers need to succeed with direct sales and how the company’s software and services can help them manage and grow their business.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

Forage Kombucha Expands from Restaurant to Retail Brand

1 hour 1 minute Free course content by Edible-Alpha®

Henry Aschauer, co-founder of Forage Kombucha and Forage Kitchen in Madison, Wisconsin, sits down with Tera to discuss his multifaceted business and how the restaurants and beverage brand behoove each other as both continue scaling.

Podcast about Business Models for businesses that are Growing and Scaling

Katie Mleziva Gets Real About Brand Strategy

1 hour 5 minutes Free course content by Edible-Alpha®

Brand strategist and Real Food Brands founder Katie Mleziva talks with Tera about defining, aligning and activating a strong brand strategy that speaks to consumer needs and separates the company from the competition.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

How to Keep Farmland in Farmers’ Hands

10 minute read of Free article by Edible-Alpha®

According to USDA’s 2017 Census of Agriculture, the average age of the American farmer is 57.5, up from 56.3 in 2012. What’s more, a...
Edible-Alpha® logo with #84. Below logo is Fenrici Brands logo alongside image of Michael Zang, CEO of Fenrici Brands..

Expert Insights into Selling on Amazon

1 hours 19 minutes of Free course content by Edible-Alpha®

In this episode Tera talks to Amazon expert Michael Zhang about what it takes to sell well on Amazon. Michael believes if you are committed to the channel you can make Amazon work for you. Tune in to learn more about what this commitment entails and how to tap into the power of Amazon to grow your food brand.

Podcast about Sales and Marketing for businesses that are Growing and Scaling | Startups

How Free Content Cultivates Sales

10 minute read of Free article by Edible-Alpha®

Brand-generated content that educates, entertains, inspires or otherwise engages consumers—and that they don’t have to pay for—can pay off in dividends for a food business long-term.