Sales and Marketing | Edible-Alpha® Learning Center

Field to Freezer Streamlines Meat Processing

55 minutes Free read by Edible-Alpha®

Brad chats with Field to Freezer founder Matt McCoy about what it takes to build a tech company and product in the food space.

Podcast about Business Models for businesses that are Growing and Scaling

Your Best R&D Is Totally Free

10 minute read of Free article by Edible-Alpha®

Most food and ag entrepreneurs start really small, selling their products mainly, or even exclusively, at farmers markets, community festivals, and other local events....

Article about Sales and Marketing for businesses that are Growing and Scaling | Startups | Pre-Venture

Taste Profit Helps Businesses Strategize Digital Marketing

58 minutes Free read by Edible-Alpha®

Taste Profit’s Noah Munro chats with Sarah about the importance of developing a digital marketing strategy and how food and farm business can leverage their efforts into success and growth.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

B&E’s Trees Diversifies with Value-Added Brand Embark Maple

1 hour 01 minutes Free read by Edible-Alpha®

Bree Breckel and Eric Weninger of of B&E’s Trees and Embark Maple share their story of becoming maple farmers, value-adding, pivoting strategies and launching a new consumer brand during a pandemic.

Podcast about Business Models for businesses that are Growing and Scaling

Barn2Door Makes Direct-Selling Seamless for Farmers

53 minutes 14 seconds Free course content by Edible-Alpha®

Barn2Door COO James Maiocco talks with Tera about the tools and resources farmers need to succeed with direct sales and how the company’s software and services can help them manage and grow their business.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

Forage Kombucha Expands from Restaurant to Retail Brand

1 hour 1 minute Free course content by Edible-Alpha®

Henry Aschauer, co-founder of Forage Kombucha and Forage Kitchen in Madison, Wisconsin, sits down with Tera to discuss his multifaceted business and how the restaurants and beverage brand behoove each other as both continue scaling.

Podcast about Business Models for businesses that are Growing and Scaling

Katie Mleziva Gets Real About Brand Strategy

1 hour 5 minutes Free course content by Edible-Alpha®

Brand strategist and Real Food Brands founder Katie Mleziva talks with Tera about defining, aligning and activating a strong brand strategy that speaks to consumer needs and separates the company from the competition.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

Expert Insights into Selling on Amazon

1 hours 19 minutes of Free course content by Edible-Alpha®

In this episode Tera talks to Amazon expert Michael Zhang about what it takes to sell well on Amazon. Michael believes if you are committed to the channel you can make Amazon work for you. Tune in to learn more about what this commitment entails and how to tap into the power of Amazon to grow your food brand.

Podcast about Sales and Marketing for businesses that are Growing and Scaling | Startups

5 Success Lessons from a Famous Founder

10 minute read of Free article by Edible-Alpha®

The Edible-Alpha® podcast aims to educate and inspire listeners by showing “what it really takes to make money in food,” as Tera says in...

Article about Business Models for businesses that are Growing and Scaling

Paul Willis Talks Scaling up Humanely Raised Pork

42 minutes 58 seconds Free course content by Edible-Alpha®

Famous founder Paul Willis of Niman Ranch joins Tera to discuss staying true to his values and scaling up humanely raised, pasture-raised pork to the benefit of small farmers and consumers nationwide.

Podcast about Business Models for businesses that are Growing and Scaling

Next-Level Transparency for Today’s Impact Brands

10 minute read of Free article by Edible-Alpha®

The COVID-19 pandemic has disrupted the food supply chain like never before. With panic-buying clearing out retail shelves, foodservice sales slowing to a trickle...

Article about Sales and Marketing for businesses that are Growing and Scaling

Transparency and Trust Fuel The Honest Bison’s Rapid Online Growth

1 hour 37 minutes Free course content by Edible-Alpha®

The Honest Bison founder Sean Lenihan talks with Tera about being an early e-commerce food company, connecting consumers to their food sources, offering total transparency and great value to earn trust, and how to navigate the rapidly changing food space during COVID-19 and beyond.

Podcast about Business Models for businesses that are Growing and Scaling

For Atlantic Sea Farms, Mission Drives Market

1 hour 13 minutes Free course content by Edible-Alpha®

In Edible-Alpha® podcast #75, Tera interviews Briana Warner, CEO of Atlantic Sea Farms, the nation’s first commercial seaweed farm, based in Saco, Maine. Since...

Podcast about Business Models for businesses that are Growing and Scaling

Transforming a Tired Food or Beverage Category

10 minute read of Free article by Edible-Alpha®

The food and beverage sector is a hotbed of innovation, a big reason why investors have flocked to it in recent years. Even now,...

Article about Sales and Marketing for businesses that are Growing and Scaling | Startups | Pre-Venture

Scout Canning Makes Shelf-Stable Seafood Sustainable

1 hour 3 minutes Free course content by Edible-Alpha®

Adam Bent of Scout Canning talked with Tera about shaking up the stale canned seafood category and taking on the problematic industry by operating sustainably.

Podcast about Business Models for businesses that are Growing and Scaling | Startups | Pre-Venture

Pandemic Pivot: Finding New Business Opportunities

10 minute read of Free article by Edible-Alpha®

The COVID-19 pandemic has impacted every food and farm business in some way. But for all the roadblocks this situation has caused, it has also opened up new opportunities. That is why FFI has been talking about shifting business strategies in response to the pandemic and predicted recession. Could alternate sales channels, product offerings, or distribution models keep your company rocking?

Article about Business Models for businesses that are Growing and Scaling | Pre-Venture | Startups

How Self-Manufacturing Helps Food Brands Be Nimble

51 minutes Free podcast by Edible-Alpha®

The COVID-19 pandemic has impacted every food and farm business in some way. But for all the roadblocks this situation has caused, it has also opened up new opportunities. That is why FFI has been talking about shifting business strategies in response to the pandemic and predicted recession. Could alternate sales channels, product offerings, or distribution models keep your company rocking?

Podcast about Business Models for businesses that are Startups | Pre-Venture | Growing and Scaling

Building a Beverage Brand, from Foraging to Financing

1 hour 13 minutes of Free podcast by Edible-Alpha®

Rachael Young of yaupon beverage brand YAYAYA joins Tera to talk about building a beverage brand around an unknown plant, working with copackers and courting investor partners who know the food space.

Podcast about Sales and Marketing for businesses that are Growing and Scaling | Pre-Venture | Startups

Your Food Brand Belongs Online—But Where?

10 minute read of Free article by Edible-Alpha®

If e-commerce wasn’t a priority for food brands before, COVID-19 has certainly made it one. Online food sales are soaring right now, and many shoppers want to buy direct from producers. A big part of your online strategy is deciding which online platforms to pursue. Our latest podcast explores how to figure this out. Also check out our free business tools to guide businesses during this tricky time, and remember to join our Monday virtual huddles for entrepreneurs and consultants.

Article about Business Models for businesses that are Growing and Scaling | Pre-Venture | Startups

The Inside Scoop on Selling Online Today

1 hour 33 mins of Free podcast by Edible-Alpha®

In Edible-Alpha® podcast #66, Tera sits down with Matthew Starr, founder of Rally Energy, a caffeinated mint and cough lozenge brand based in Madison,...

Podcast about Business Models for businesses that are Growing and Scaling | Pre-Venture | Startups