What’s In a Name? Trademark Protection for Your Food or Beverage Brand

UW Law and Entrepreneurship Clinic

In Edible-Alpha® Podcast Episode #3, Part 2, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the issues with trademarks for food and beverage businesses.  Since selling food or beverages like beer are about selling your brand, protecting that brand and its growth in value through the trademark process is very important.  The United States is one of the few countries in the world that doesn’t have regional trademark registration (think Champagne only being Champagne if it is made in that part of France).  Trademarks should be distinct and evocative as opposed to generic and descriptive and the likelihood of confusion with other trademarked intellectual property is a consideration when pursuing trademarks.