MVP Series Workshop: Marketing Execution Management (May 2024)
May 14 @ 12:00 pm - 3:00 pm CDT
This workshop helps you develop your marketing strategies and tactics that align and deliver against your business growth and net margin objectives.
Topics Covered
- Developing your marketing strategy
- Common marketing tactics
- When to utilize them
Agenda Timing
- 12:00 – 12:30 PM – Check-in and Networking
- 12:30 – 1:00 PM – Introductions & MVP Workshop Overview
- 1:00 – 3:00 PM – Module / Session Content Presentations and Q&A
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- Developing & Managing the Visual Elements of Your Brand Presentation
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- By Jenn Kippert – Owner / Creative Director of Jenn Kippert Design
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- Developing a Metric Driven Marketing Plan Presentation
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- By Kara Hanninen – CEO & Founder of Craveity Marketing & Branding
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- Developing & Managing the Visual Elements of Your Brand Presentation
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About the Presenters
Kara Hanninen, CEO & Founder, Craveity Marketing
Kara Hanninen is a digital marketing professional with nearly 15 years of experience in marketing planning and execution. She is the founder of Craveity Marketing, a marketing agency dedicated to advancing good food brands by driving awareness, expanding audiences, and increasing revenue through sales. With a strategic blend of creativity and data-driven marketing, Kara and Craveity Marketing specialize in marketing solutions that resonate with each client’s target audience. Her dedication to results-driven work and her understanding of food industry clients has solidified her reputation as a leader in food marketing.
Jenn Kippert, Founder and Creative Director, Jenn Kippert Design
Jenn Kippert, the founder and Creative Director of Jenn Kippert Design, has over twenty years of experience in visual branding and packaging design. Her experience spans established national brands to groundbreaking start-ups. Jenn is deeply passionate about revitalizing and transforming brands through genuine collaboration and strategic expertise.
About This Series
The MVP Series workshops focus on accounting, sales, marketing, and operations to help you scale and grow your business. These are provided through our Fellows Program, which is supported by the Wisconsin Economic Development Corporation (WEDC).