Sales and Marketing | Edible-Alpha® Learning Center

How Free Content Cultivates Sales

10 minute read of Free article by Edible-Alpha®

Brand-generated content that educates, entertains, inspires or otherwise engages consumers—and that they don’t have to pay for—can pay off in dividends for a food business long-term.

5 Success Lessons from a Famous Founder

10 minute read of Free article by Edible-Alpha®

The Edible-Alpha® podcast aims to educate and inspire listeners by showing “what it really takes to make money in food,” as Tera says in...

Article about Business Models for businesses that are Growing and Scaling

Paul Willis Talks Scaling up Humanely Raised Pork

42 minutes 58 seconds Free course content by Edible-Alpha®

Famous founder Paul Willis of Niman Ranch joins Tera to discuss staying true to his values and scaling up humanely raised, pasture-raised pork to the benefit of small farmers and consumers nationwide.

Podcast about Business Models for businesses that are Growing and Scaling

Next-Level Transparency for Today’s Impact Brands

10 minute read of Free article by Edible-Alpha®

The COVID-19 pandemic has disrupted the food supply chain like never before. With panic-buying clearing out retail shelves, foodservice sales slowing to a trickle...

Article about Sales and Marketing for businesses that are Growing and Scaling

Transparency and Trust Fuel The Honest Bison’s Rapid Online Growth

1 hour 37 minutes Free course content by Edible-Alpha®

The Honest Bison founder Sean Lenihan talks with Tera about being an early e-commerce food company, connecting consumers to their food sources, offering total transparency and great value to earn trust, and how to navigate the rapidly changing food space during COVID-19 and beyond.

Podcast about Business Models for businesses that are Growing and Scaling

For Atlantic Sea Farms, Mission Drives Market

1 hour 13 minutes Free course content by Edible-Alpha®

In Edible-Alpha® podcast #75, Tera interviews Briana Warner, CEO of Atlantic Sea Farms, the nation’s first commercial seaweed farm, based in Saco, Maine. Since...

Podcast about Business Models for businesses that are Growing and Scaling

Transforming a Tired Food or Beverage Category

10 minute read of Free article by Edible-Alpha®

The food and beverage sector is a hotbed of innovation, a big reason why investors have flocked to it in recent years. Even now,...

Article about Sales and Marketing for businesses that are Growing and Scaling | Startups | Pre-Venture

Scout Canning Makes Shelf-Stable Seafood Sustainable

1 hour 3 minutes Free course content by Edible-Alpha®

Adam Bent of Scout Canning talked with Tera about shaking up the stale canned seafood category and taking on the problematic industry by operating sustainably.

Podcast about Business Models for businesses that are Growing and Scaling | Startups | Pre-Venture

Pandemic Pivot: Finding New Business Opportunities

10 minute read of Free article by Edible-Alpha®

The COVID-19 pandemic has impacted every food and farm business in some way. But for all the roadblocks this situation has caused, it has also opened up new opportunities. That is why FFI has been talking about shifting business strategies in response to the pandemic and predicted recession. Could alternate sales channels, product offerings, or distribution models keep your company rocking?

Article about Business Models for businesses that are Growing and Scaling | Pre-Venture | Startups

How Self-Manufacturing Helps Food Brands Be Nimble

51 minutes Free podcast by Edible-Alpha®

The COVID-19 pandemic has impacted every food and farm business in some way. But for all the roadblocks this situation has caused, it has also opened up new opportunities. That is why FFI has been talking about shifting business strategies in response to the pandemic and predicted recession. Could alternate sales channels, product offerings, or distribution models keep your company rocking?

Podcast about Business Models for businesses that are Startups | Pre-Venture | Growing and Scaling

Building a Beverage Brand, from Foraging to Financing

1 hour 13 minutes of Free podcast by Edible-Alpha®

Rachael Young of yaupon beverage brand YAYAYA joins Tera to talk about building a beverage brand around an unknown plant, working with copackers and courting investor partners who know the food space.

Podcast about Sales and Marketing for businesses that are Growing and Scaling | Pre-Venture | Startups

Your Food Brand Belongs Online—But Where?

10 minute read of Free article by Edible-Alpha®

If e-commerce wasn’t a priority for food brands before, COVID-19 has certainly made it one. Online food sales are soaring right now, and many shoppers want to buy direct from producers. A big part of your online strategy is deciding which online platforms to pursue. Our latest podcast explores how to figure this out. Also check out our free business tools to guide businesses during this tricky time, and remember to join our Monday virtual huddles for entrepreneurs and consultants.

Article about Business Models for businesses that are Growing and Scaling | Pre-Venture | Startups

The Inside Scoop on Selling Online Today

1 hour 33 mins of Free podcast by Edible-Alpha®

In Edible-Alpha® podcast #66, Tera sits down with Matthew Starr, founder of Rally Energy, a caffeinated mint and cough lozenge brand based in Madison,...

Podcast about Business Models for businesses that are Growing and Scaling | Pre-Venture | Startups

Regenerating a Family Farm for the Future

1 hour 24 mins of Free podcast by Edible-Alpha®

In Edible-Alpha® podcast #64, Tera catches up with Bryce and Jen Riemer of Riemer Family Farm in Brodhead, Wisconsin, which Bryce’s grandfather started in...

Podcast about Business Models for businesses that are Growing and Scaling

Huddle Notes from April 6th, 2020

10 minute read of Free article by Edible-Alpha®

The huddles this week focused on how the current situation for food and farm businesses is going to go on for a while and coming out of it will be very slow.

Huddle Notes about Business Models for businesses that are Growing and Scaling | Startups

Scared to Talk Money? Don’t Be—You Got This

10 minute read of Free article by Edible-Alpha®

Many food and farm entrepreneurs know their way around a kitchen or carrot crop, but when it comes to the financial stuff, they feel...

Article about Business Models for businesses that are Growing and Scaling

Disrupting a Category with Innovation, Authenticity and Sustainability

1 hours of Free podcast by Edible-Alpha®

In creating Saffi Foods, Sascha Dhanjal has brought top chefs and foodservice companies authentic oils and vinegars from Chile, Spain and Mexico. Retail has been a somewhat tougher sell, but Sascha embraces the challenge of disrupting the bulk liquids category. Offering a custom dispenser and reusable bottles, Saffi Foods delivers product attributes consumers crave: superior quality, traceability and sustainability. This podcast offers inspiration and advice for entrepreneurs at all stages, whether test-driving a concept or expanding distribution.

Podcast about Business Models for businesses that are Growing and Scaling

Franchising Food Businesses With Jason Schleip

1 hour Free podcast by Edible-Alpha®

Franchisers make money through initial franchise fee for setup costs, controlling product sales (by buying product, then selling to the stores after marking it up), and royalties, which come off of top line sales of the franchised business in return for the support and process development of the franchiser. This is often the biggest source of income for franchisers.

Podcast about Sales and Marketing for businesses that are Startups | Growing and Scaling

Market Research Might Disprove Your Assumptions

10 minute Free read by Edible-Alpha®

Sometimes certain products or certain classes of products make more sense in certain markets than others. For example, heavy or perishable food items make less sense to sell online due to the shipping costs and logistics involved. But unconventional markets could make sense if location or customer data suggests it is a good idea.

Article about Sales and Marketing for businesses that are Pre-Venture | Startups

Consider That Unconventional Market

10 minute Free read by Edible-Alpha®

Sometimes certain products or certain classes of products make more sense in certain markets than others. For example, heavy or perishable food items make less sense to sell online due to the shipping costs and logistics involved. But unconventional markets could make sense if location or customer data suggests it is a good idea.

Article about Sales and Marketing for businesses that are Pre-Venture | Startups