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In podcast #84, Tera talks to Amazon expert Michael Zhang, CEO and founder of Fenrici Brands.
February 25, 2021
Sales and Marketing
February 17, 2021
How Free Content Cultivates Sales
Brand-generated content that educates, entertains, inspires or otherwise engages consumers—and that they don’t have to pay for—can pay off in dividends for a food business long-term.
February 4, 2021
5 Success Lessons from a Famous Founder
The Edible-Alpha® podcast aims to educate and inspire listeners by showing “what it really takes to make money in food,” as Tera says in the intro to each episode.
January 28, 2021
Paul Willis Talks Scaling up Humanely Raised Pork
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For Tera’s final Edible-Alpha® Live! famous founder interview, she spoke with Paul Willis, director and founding hog farmer of Niman Ranch.
November 9, 2020
Next-Level Transparency for Today’s Impact Brands
The COVID-19 pandemic has disrupted the food supply chain like never before.
October 30, 2020
Transparency and Trust Fuel The Honest Bison’s Rapid Online Growth
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Sean Lenihan is the founder of The Honest Bison, a direct-to-consumer purveyor of 100% grass-fed bison and other meats. Committed to total transparency, The Honest Bison gives consumers easy access to premium, nutritious, ethically and sustainably raised nutritious animal proteins as an alternative to conventionally raised, grain-fed red meats.
October 2, 2020
For Atlantic Sea Farms, Mission Drives Market
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Briana Warner is CEO of Atlantic Sea Farms, the nation’s first commercial seaweed farm, based in Saco, Maine. Since Briana took the reins in 2018, the company has developed a dynamic mission-based brand around promoting kelp consumption, diversifying the coastal economy and mitigating climate change.
August 13, 2020
Transforming a Tired Food or Beverage Category
The food and beverage sector is a hotbed of innovation, a big reason why investors have flocked to it in recent years.
August 6, 2020
Scout Canning Makes Shelf-Stable Seafood Sustainable
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In Edible-Alpha® podcast #71, Tera talks to Adam Bent, co-founder and CEO of Scout Canning, a Toronto, Ontario-based craft cannery launched in December 2018.
June 18, 2020
Pandemic Pivot: Finding New Business Opportunities
Whether it has decimated revenue or caused sales to skyrocket, the COVID-19 pandemic has impacted every food and farm business in some way, shape, or form.