Sales and Marketing

Market Research, Branding, Distribution, and Sales are all essential building profitable food companies. Our resources help food, beverage and value-added agriculture businesses learn these essentials so they can focus on getting profitable and raising money.

The Locavore's Dilemmavideo

The Locavore’s Dilemma

5 minutes of Free video by Edible-Alpha®

The limited amount of people in many communities who are able and willing to buy purely local products creates the "locavore's dilemma." This underscores the importance of using market research data to inform how big the market size is and what people are actually purchasing and where.

Video about Sales and Marketing for businesses that are Growing and Scaling

Edible Startup Summitvideo

Advice From Food Entrepreneurs to Food Entrepreneurs

35 minutes of Free video by Edible-Alpha®

Having your own business is difficult and as a founder, you start out with just you. So many things that are difficult to deal with happen in business and how you adapt is key to business survival. Finding creative revenue streams and maybe even a new business model can be the way your business survives deaths, fires and funding falling through.

Video about Business Models for businesses that are Pre-Venture | Startups

Crowdfundingvideo

Equity Crowdfunding

15 minutes of Free video by Edible-Alpha®

Equity-based crowdfunding (not to be confused with donation or rewards-based crowdfunding) is a new industry and it may not be worth pursuing as a source of capital for such small amounts of money from so many investors who now have an ownership stake in the business.

Video about Raising Capital for businesses that are Growing and Scaling

UW Law and Entrepreneurship Clinic

What’s In a Name? Trademark Protection for Your Food or Beverage Brand

40 minutes of Free audio by Edible-Alpha®

Since selling food or beverages like beer are about selling your brand, protecting that brand and its growth in value through the trademark process is very important. Trademarks should be distinct and evocative as opposed to generic and descriptive, mimizing the likelihood of confusion with other trademarked intellectual property.

Podcast about Operations for businesses that are Growing and Scaling

Legal Documents

Formation Documents, Raising Equity, and Protecting Recipes

30 minutes of Free audio by Edible-Alpha®

The type of entity you form and the type of legal protections you undertake matters in terms of your strategic path to grow and what kinds of money you are able to raise to support that growth. When raising equity, find legal counsel that understands what you need to do to comply with securities law and its required disclosures to investors or potential investors.

Podcast about Raising Capital for businesses that are Growing and Scaling