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Level 1 and Level 2 Consultant Training (February & March 2024)

February 16 @ 12:00 pm - 4:00 pm CST

|Recurring Event (See all)

One event on February 16, 2024 at 12:00 pm

One event on March 7, 2024 at 12:00 pm

One event on March 8, 2024 at 12:00 pm

Virtual Event Virtual Event

Join Food Finance Institute Expert in Residence and Edible-Alpha® founder, Tera Johnson, for our Level 1 and Level 2 Consultant Training.

Take your food and farm business clients to the next level by attending FFI’s Level 1 and Level 2 Consultant Trainings. Offered in two 2-day sets, this program will provide you with the tools and knowledge to help your clients thrive in all key areas of their business, including business models, financial plans, and raising capital. Learn more about Consultant Training here.

Level 1 is a prerequisite for our Level 2 Consultant Training.

Level 1: February 15-16, 2024

Day 1 – February 15, 10am-2pm Central

Day 2 – February 16, 10am-2pm Central

Level 1 Focuses

  • Food Industry Market Trends
  • Conducting Market Research
  • Food Business Models Basics – Benchmarks and Metrics
  • Putting it all Together – Case Studies and Business Model Optimization

Level 1 Goals and Objectives

  • Understand current market trends and consumer preferences that drive and shape food, beverage, and value-added farm businesses
  • Analyze and rework your clients’ business model to ensure long-term profitability – we call this process Business Model Optimization.
  • Know where to access industry information to best inform client advising

Level 2: March 7-8, 2024

Day 1 – March 7, 10am-2pm Central

Day 2 – March 8, 10am-2pm Central

Level 2 Focuses

  • Financial statements and food business financial metrics
  • The Proforma: putting client financial packages together to aid in raising money
  • Case studies to demonstrate what funding requests could look like across various business models
  • Putting it all together: Analyzing a proforma and sources and uses of capital

Level 2 Goals and Objectives

  • Understand financial statements and food business financial metrics
  • Work with your client and their data to create a financial package for their business
  • Know what potential funding paths are available to various food business models
  • Optimize your clients capital structure for profitability


All participants who successfully complete a training session will receive a certificate of participation from FFI and the Institute for Business and Entrepreneurship for Level 1 and Level 2.

About the Instructor

Tera Johnson, Food Finance Institute

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, Tera has personal experience in being an entrepreneur, raising money, launching a national brand and selling a company. Recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.


February 16
12:00 pm - 4:00 pm
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Zacary Smucker-Bryan


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