- This event has passed.
Level 1 Consultant Training (August 2023)
August 31, 2023 @ 10:00 am - 2:00 pm EDT
Join Food Finance Institute Expert in Residence and Edible-Alpha® founder, Tera Johnson, for our Level 1 Consultant Training. Learn more about Consultant Training here.
Level 1 is a prerequisite for our Level 2 Consultant Training.
Day 1 – August 31, 10am-2pm Central
Day 2 – September 1, 10am-2pm Central
Level 1 Focuses
- Food Industry Market Trends, with current COVID-19 updates and implications
- Conducting Market Research
- Food Business Models Basics – Benchmarks and Metrics
- Putting it all Together – Case Studies and Business Model Optimization
Level 1 Goals and Objectives
After our training you should have the tools, templates, and resources to enable you to better:
- understand current market trends and consumer preferences that drive and shape food, beverage, and value-added farm businesses
- analyze and rework your clients’ business model to ensure long-term profitability – we call this process Business Model Optimization.
- know where to access industry information to best inform client advising
About the Instructor
Tera Johnson
, Food Finance Institute
Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, Tera has personal experience in being an entrepreneur, raising money, launching a national brand and selling a company. Recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.