Tags Startups

Startups

Companies that are startups are beginning to establish revenue sources and customers but still need to fully define their target customer, business model path and fundraising plans. Our content helps these businesses understand what they need to do to move from the startup phase to grow and scale to profitability.

Customers Are Your Greatest Asset

Your Relationships With Your Customers Are Your Food Business’ Biggest Asset

10 minute Free read by Edible-Alpha®

In a marketplace with rapidly changing food preferences, restrictions, diets and ethical concerns around food production, one of the biggest challenges is figuring out how to deliver a product that solves enough problems for the right customers while building a strong relationship with them.

Article about Sales and Marketing for businesses that are Pre-Venture | Startups

Hospital-Based Farming – A Bridge To Community Health And Wellness

55 minutes of Free audio content by Edible-Alpha®

The farm isn’t just a physical location that grows produce - it is part of a commitment by the hospital system to extend healthcare and wellness beyond the hospital campus and empower the community to lead healthier lives. They operate a CSA, a farmers market, community events and a Product To Patients program.

Podcast about Operations for businesses that are Startups

Franchising Food Businesses With Jason Schleip

1 hour Free podcast by Edible-Alpha®

Franchisers make money through initial franchise fee for setup costs, controlling product sales (by buying product, then selling to the stores after marking it up), and royalties, which come off of top line sales of the franchised business in return for the support and process development of the franchiser. This is often the biggest source of income for franchisers.

Podcast about Sales and Marketing for businesses that are Startups | Growing and Scaling

Help Is Here: Survival Strategies for Food and Farm Businesses

20 minute read Free by Edible-Alpha®

This on-demand course features FFI Director, Tera Johnson, walking you through how to use FFI’s 13-week cash flow template. We encourage you to follow along...

The Inside Scoop on Selling Online Today

1 hour 33 mins of Free podcast by Edible-Alpha®

In Edible-Alpha® podcast #66, Tera sits down with Matthew Starr, founder of Rally Energy, a caffeinated mint and cough lozenge brand based in Madison,...

Podcast about Business Models for businesses that are Growing and Scaling | Pre-Venture | Startups

Transforming ‘Waste’ into Wow-Worthy Beverages

1 hour 3 minutes Free course content by Edible-Alpha®

Tera chats with Paul Evers of Riff Cold Brewed Coffee about the importance of branding and connecting with consumers, turning otherwise-wasted ingredients into value-add products and reducing the coffee industry’s carbon footprint.

Podcast about Business Models for businesses that are Growing and Scaling | Startups | Pre-Venture

Huddle Notes from March 1st, 2021

10 minute read of Free article by Edible-Alpha®

The huddles this month focused on climate change impacts on communities, food prices going up around the world, and the niche areas of our industry.
Market Trends in Food and Beverage - 2016video

Market Trends in Food and Beverage – 2016

50 minutes of Free video by Edible-Alpha®

There are many trends affecting consumers' interaction with and purchasing behavior with food, including the interest in local, organic, free-from and other claims.The consumer is overwhelmed with choice and retailers are trying to satisfy these trends to give them more choices given all of these niche diets and preferences.

Video about Operations for businesses that are Pre-Venture | Startups | Growing and Scaling

True “Disruption” of Food Is Difficult

10 minute Free read by Edible-Alpha®

Consumer tastes, preferences and expectations around food consumption and distribution are changing. People are demanding more healthy food while also sometimes making the foray into purchasing food items online, mostly non-perishable, potentially hollowing out the center of grocery stores.

Article about Business Models for businesses that are Pre-Venture | Startups

Storytelling

What’s Your Story? Speaking To Your Audiences’ Needs

10 minute Free read by Edible-Alpha®

With consumers, entrepreneurs should develop in-depth personas about their target customer and use the language that speaks directly to their unmet need. When speaking to funders, entrepreneurs need to tell the story of their business model, their revenue model and their brand positioning i.e. the story they reinforce with consumers.

Article about Business Models for businesses that are Pre-Venture | Startups