Below is all of our content relating to national wholesale brands. A wholesale brand is a company that sells food products at wholesale prices to retail, foodservice or ingredient customers. Wholesale brand companies can be local, regional, or national in scope and they sell food products that they develop and manufacture either in-house or using a co-packer.
Tags National Wholesale Brand
National Wholesale Brand
5 Success Lessons from a Famous Founder
10 minute read of Free article by Edible-Alpha®
The Edible-Alpha® podcast aims to educate and inspire listeners by showing “what it really takes to make money in food,” as Tera says in...
Article about Business Models for businesses that are Growing and Scaling
Flavor Temptations Finds Formula for Omnichannel Success
1 hour 31 minutes Free read by Edible-Alpha®
Brad interviews Flavor Temptations co-founder Sara Parthasarathy about dialing in a winning omnichannel strategy, pivoting during a pandemic, and the importance of scenario planning.
Podcast about Business Models for businesses that are Growing and Scaling
Working with Private Equity In Your Food or Beverage Business
10 minutes of Free video by Edible-Alpha®
Private Equity investors are interested in being an owner of a company (perhaps not the controlling interest). This means the business owner must sell the company at some point, and the sale offers a return upon the successful sale or "exit" at sale. Private Equity investors invest in some of the more high-risk investments in the marketplace.
Video about Raising Capital for businesses that are Growing and Scaling
Pricing Through Distribution Worksheet
Free tool by Edible-Alpha®
Food and Beverage producers should always work backwards from the selling price to determine the wholesale price. Sometimes both retailer and distributor margins can be lower in certain competitive product categories and in large scale conventional distributors and retailer. However, it is difficult to sustain at a Gross Margin Contribution of less than 35%.
Tool or Template about Sales and Marketing for businesses that are Growing and Scaling
How Top Note Tonic Pivoted Beverage Categories and Understood Their Market
50 minutes of Free audio by Edible-Alpha®
Top Note has pivoted away from syrups towards niche ready-to-drink, already mixed sparkling tonics, using their foray into syrups to further understand the mixer category and build their brand. Mary reflected that having a good bank as a partner is important and that learning about money has been the most useful thing that she has picked up as an entrepreneur.
Podcast about Business Models for businesses that are Growing and Scaling
Peter Robertson of RP’s Pasta On Managing Growth And Changing With The Consumer
1 hour & 10 minutes of Free audio by Edible-Alpha®
A trip to Expo West in 2010 validated the demand and uniqueness of RP's gluten-free SKUs, generating demand that spawned rapid growth of the brand on a more national level, which can be challenging to manage the customer relationships and the right equipment setup/space to match production with demand.
Podcast about Operations for businesses that are Growing and Scaling
Building a Beverage Brand, from Foraging to Financing
1 hour 13 minutes of Free podcast by Edible-Alpha®
Rachael Young of yaupon beverage brand YAYAYA joins Tera to talk about building a beverage brand around an unknown plant, working with copackers and courting investor partners who know the food space.
Podcast about Sales and Marketing for businesses that are Growing and Scaling | Pre-Venture | Startups
Breadtopia Builds off Pandemic Business Boom
1 hour 25 minutes Free course content by Edible-Alpha®
Breadtopia’s Galen Saturley tells Tera all about the early e-commerce company’s roots, growth trajectory and skyrocketing sales through the pandemic.
Podcast about Business Models for businesses that are Growing and Scaling
poSaNa Example Investor Pitch Presentation
Free investor pitch example by Edible-Alpha®
poSaNa organics is a manufacturer of best-in-class gluten-free cooking and baking mixes wholesaling to grocers and retailing directly online. This pitch deck is an example of an optimized pitch deck template to successfully raise money and communicate the company's business model.
Tool or Template about Raising Capital for businesses that are Growing and Scaling
Food Business Brands Evolve With The Consumer
50 minutes of Free audio by Edible-Alpha®
Originally branded as Ethnic Spicery, Flavor Temptations changed their brand to fully communicate the joyful, family-building experience of making memories through Indian cooking so that their brand resonated more deeply with their target consumer. They also changed their packaging to better share their values and to stand out on grocery store shelves.
Podcast about Business Models for businesses that are Growing and Scaling